Delizza and Elster "Juliana"
DE LIZZA & ELSTER: 1947 - Late 1990s (Old Juliana Designs Are Being Recreated Today))
Designer William De Lizza and Harold Elster founded the De Lizza & Elster
Company (D & E) about 1947 with William’s sons, Frank and Anthony joining
around 1948. In the beginning, the company made buckles, buttons and jewelry
that were hand-set and prong-set with beautiful rhinestones, simulated stones
and pearls in metal plating of gold and silver. The company became a major
costume jewelry manufacturer, and by 1953, produced their own costume jewelry,
unmarked, with multi-color and multi-layer lines labeled Juliana. In 1967, the
company marked the pieces with a hand tag "Juliana". But the name tag was only
used by the company for 2 years, otherwise the jewelry was not marked.
The D & E Company made jewelry for other companies including Weiss, Alice Caviness, Celebrity, Hobe, Hattie Carnegie, Kenneth J. Lane, Karu, and Kramer. Harold Elster died in 1964. The De Lizza & Elster Company closed in the late 1990s but it has been said that Frank De Lizza, William De Lizza’s son, and original creator of the Juliana line of jewelry, is currently producing copies of a few of his old designs through a contractor in Brooklyn, NY. Frank De Lizza has helped collectors and dealers to determine and identify the Juliana line and the D & E pieces.