Lyman K. Stuart, son of Charles H. Stuart, founded Emmons Home Fashions in 1948, naming the company in honor of his mother, Caroline Emmons Stuart. Soon afterwards, the company's name was changed to Emmons Jewelry, Inc. Many references credit Charles with founding the company, but the most reliable sources name Lyman as the company's owner.
Emmons Jewelry was sold at home parties, a retailing practice that is still popular today to market jewelry and all sorts of other items.
Sarah Coventry jewelry was introduced not long after the Emmons brand was born, and was also sold through jewelry parties. The newer line's name honored Lyman Stuart's granddaughter, Sarah Coventry Beale (although some references claim that Sarah was his daughter). Coventry jewelry was typically less expensive than the Emmons-branded designs, and also marked with a variety of symbols throughout its existence.